What is a CRM and why do B2B companies in Egypt need one?
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Short answer
A CRM is a single database of every prospect and customer that records each interaction, routes the lead to the right rep and reminds the team to follow up on time. A company needs one when leads exceed what memory and spreadsheets can handle, typically around 50 leads a month or 3 sales reps.
Three problems it fixes immediately
- Late replies: a lead answered in five minutes converts several times better than one answered after an hour.
- Duplicate customers: the same person asks from two ads and gets created twice.
- Ownership: when a rep leaves, the customers stay, because everything is on the company account.
FAQ
What is the difference between CRM and ERP?
CRM manages customers, sales and marketing; ERP manages the whole company (accounting, inventory, HR). Almonaseb offers CRM and sales modules that work standalone or as part of an ERP.
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